Case study
National League
Rebuilding a Digital Fanbase
Imagine having to rebuild your entire digital presence from scratch.
The National League faced this exact challenge, with their follower count at 6,000 after three years. We stepped in to turn the tide. Shifting from a visual content strategy to a content-rich approach, we took over full community management. This included live remote coverage of games and producing a constant stream of engaging content—videos, photos, and visuals. Notably, we provided live coverage of each game during the finals to create real-time content.The results were remarkable. In just eight months, the National League's followers skyrocketed from 5,000 to 33,000, marking a 460% increase. Our strategy not only rebuilt their digital presence but also significantly enhanced fan engagement.
